Post by account_disabled on Sept 10, 2023 8:32:13 GMT
Image credit: JPreisler.com
Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road.
I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics and success over time. And while pursuit of the great outdoors is often the search for silence, quiet is the one thing no local business owner should ever hope for in their online review profiles.
If you and your town depend on tourism for part of your economic health, today’s column is for you. I’ve got an original poll, stats, and tips to help your local business earn more reviews from travelers.
How many reviews do travelers write?
painting of Jane Austen writing about her travels and experiences at her desk
Image credit: MiriamEllis.com
"Elizabeth was delighted. She had never seen a place where nature had Phone Number List done more, or where natural beauty had been so little counteracted by an awkward taste.” - Jane Austen, Pride and Prejudice
For a long time, I’ve wanted to know if Jane Austen and I were alone in loving to write about our travels through Derbyshire and, you know, Peanut, California. Does anyone else re-live the inns and parks and restaurants and shops and public places visited like we do, by jotting it all down, I wondered. So, I did what any lady of wit and intelligence would do and took a Twitter poll to ask how many local business reviews other people write as the result of a trip. Thank you to everyone who took the time to respond so that we can all see the data:
screenshot of Twitter poll showing that 47.5% of travelers don't leave any reviews
It’s good to know that 37.5% of people write at least 1-3 reviews as a result of travel, and that 13.8% find even more pleasure in writing as many as 4-6 reviews, and those who find themselves equal to penning 7-10 reviews are praiseworthy local business supporters, indeed. All told, 52.6% of wayfarers write at least some reviews. All good news!
But on the other hand, the fact that nearly half (47.5%) of vacationers and travelers write zero reviews about their experiences on the road or abroad is ill news, because of the lost opportunity this represents for local brands. In fact, it’s not just ill news…it’s familiar ill news. As we shall see.
Why don’t travelers write reviews? Stats tell the story.
photo of man in hammock with laptop at a resort while woman looks on
Image credit: Nik Gaffney
“Sometimes you will never know the value of a moment until it becomes a memory.” - Doctor Seuss
From a previous large-scale Moz survey, we know that only 14% of US adults never write reviews and that is quite a different figure than the 47.5% of travelers who never write reviews:
infographic showing that only 14% of US adults never write local business reviews
We also know that over half of US adults will either always or usually leave a review if asked to do so by the local business:
infographic showing that if asked, 51% of customers will always or usually write a review
But, unfortunately, 39% of respondents simply haven’t been asked by anyone to review a local business in the past five years. That number deserves its own graphic:
graphic highlighting that in the past 5 years, 39% of customers have not received a single review request from a local business
So not asking customers, including travelers, to write reviews could be a significant reason why your business isn’t getting the maximum benefits it could be enjoying from earning more reviews. But do you know what the #1 reason is that visitors to your town aren’t reviewing you on the road or when they get back home again? Forgetfulness.
Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road.
I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics and success over time. And while pursuit of the great outdoors is often the search for silence, quiet is the one thing no local business owner should ever hope for in their online review profiles.
If you and your town depend on tourism for part of your economic health, today’s column is for you. I’ve got an original poll, stats, and tips to help your local business earn more reviews from travelers.
How many reviews do travelers write?
painting of Jane Austen writing about her travels and experiences at her desk
Image credit: MiriamEllis.com
"Elizabeth was delighted. She had never seen a place where nature had Phone Number List done more, or where natural beauty had been so little counteracted by an awkward taste.” - Jane Austen, Pride and Prejudice
For a long time, I’ve wanted to know if Jane Austen and I were alone in loving to write about our travels through Derbyshire and, you know, Peanut, California. Does anyone else re-live the inns and parks and restaurants and shops and public places visited like we do, by jotting it all down, I wondered. So, I did what any lady of wit and intelligence would do and took a Twitter poll to ask how many local business reviews other people write as the result of a trip. Thank you to everyone who took the time to respond so that we can all see the data:
screenshot of Twitter poll showing that 47.5% of travelers don't leave any reviews
It’s good to know that 37.5% of people write at least 1-3 reviews as a result of travel, and that 13.8% find even more pleasure in writing as many as 4-6 reviews, and those who find themselves equal to penning 7-10 reviews are praiseworthy local business supporters, indeed. All told, 52.6% of wayfarers write at least some reviews. All good news!
But on the other hand, the fact that nearly half (47.5%) of vacationers and travelers write zero reviews about their experiences on the road or abroad is ill news, because of the lost opportunity this represents for local brands. In fact, it’s not just ill news…it’s familiar ill news. As we shall see.
Why don’t travelers write reviews? Stats tell the story.
photo of man in hammock with laptop at a resort while woman looks on
Image credit: Nik Gaffney
“Sometimes you will never know the value of a moment until it becomes a memory.” - Doctor Seuss
From a previous large-scale Moz survey, we know that only 14% of US adults never write reviews and that is quite a different figure than the 47.5% of travelers who never write reviews:
infographic showing that only 14% of US adults never write local business reviews
We also know that over half of US adults will either always or usually leave a review if asked to do so by the local business:
infographic showing that if asked, 51% of customers will always or usually write a review
But, unfortunately, 39% of respondents simply haven’t been asked by anyone to review a local business in the past five years. That number deserves its own graphic:
graphic highlighting that in the past 5 years, 39% of customers have not received a single review request from a local business
So not asking customers, including travelers, to write reviews could be a significant reason why your business isn’t getting the maximum benefits it could be enjoying from earning more reviews. But do you know what the #1 reason is that visitors to your town aren’t reviewing you on the road or when they get back home again? Forgetfulness.