Post by account_disabled on Jan 11, 2024 6:59:23 GMT
It probably shouldn’t be any surprise that – like most people who make their living optimizing paid search accounts, among other things – I have a healthy amount of skepticism when Google offers to just make everything super easy! So we thought we’d do a deep dive into the product known as Google Ads Express.
What Is Google Ads Express?
Google Ads Express, formerly known as AdWords Express, is Google’s attempt at simplifying its advertising platform for advertisers with smaller budgets. Instead of spending hours conducting keyword research, crafting ad copy, and optimizing your bidding strategy, all you need to do to get started is tell Google about your business (what you do and where you do it) and they take care of the rest.
adwords express ads on a google serp
In Google Ads, you’ve got a variety of budgeting strategies at your disposal, including CPC bidding (where you designate what you wanted to pay for a click) and CPA bidding (where you cede some control over Whatsapp Mobile Number List your ad spend and allow Google to use its data to alter your bids).
Rather than saying you’ll pay X for a click or you’ll pay Y for a conversion, just tell Google what you have to spend every month and they’ll figure out the rest. Paid search without keywords for small businesses!
The general idea is that you set up an incredibly simple campaign that includes nothing but:
Your business category
Ad copy (just three lines about your business will do!)
Where to send people (send them to your website or a special Google My Business page)
A maximum monthly budget (don’t worry: Google will even give you a highlighted recommendation if you’re unsure. It’s in green, so you know it’s the good one.
What Is Google Ads Express?
Google Ads Express, formerly known as AdWords Express, is Google’s attempt at simplifying its advertising platform for advertisers with smaller budgets. Instead of spending hours conducting keyword research, crafting ad copy, and optimizing your bidding strategy, all you need to do to get started is tell Google about your business (what you do and where you do it) and they take care of the rest.
adwords express ads on a google serp
In Google Ads, you’ve got a variety of budgeting strategies at your disposal, including CPC bidding (where you designate what you wanted to pay for a click) and CPA bidding (where you cede some control over Whatsapp Mobile Number List your ad spend and allow Google to use its data to alter your bids).
though, things are much more hands-off.
Rather than saying you’ll pay X for a click or you’ll pay Y for a conversion, just tell Google what you have to spend every month and they’ll figure out the rest. Paid search without keywords for small businesses!
The general idea is that you set up an incredibly simple campaign that includes nothing but:
Your business category
Ad copy (just three lines about your business will do!)
Where to send people (send them to your website or a special Google My Business page)
A maximum monthly budget (don’t worry: Google will even give you a highlighted recommendation if you’re unsure. It’s in green, so you know it’s the good one.